INSTAGRAM LIKES DO NOTHING TO BOOST YOUR LISTING’S STANDING IN ZILLOW
I know. You hired a very expensive Social Media marketer,
who told you a lot of things, backed up by questionable “statistics”, and sold
you on the idea of creating a comprehensive social media campaign, including
professional headshots, multiple funny POV videos, surveys, podcasts, and other
silly ploys, such as posting suggestions of new restaurants and shops, to
create engagement with your social media account.
After spending close to US$10,000, you got thousands of
likes, new followers, hundreds of LOLs, but there was not a dent on sales. What
gives?
The listing is the realtor’s most important asset, ensuring
that they make money no matter who sells or buys the property while the
contract is on. Engagement with the listing, not with your personal instagram
account, will ensure your listing goes towards the top when a zillow search is
performed. You see, zillow and other platforms such as realtor, use engagement on
their platform, not outside, as the main metric to measure popularity, thus
desirability.
After all, the realtor’s interest is selling the property,
not him(her)self. The market has changed, and now clients are more likely to
perform a property search even before contacting a realtor, and realtor’s play
less of a role in picking property. Remember, there are almost as many realtors
as residential properties for sale in the USA today, so competition has never
been fiercer.
So, bad news. The hard-earned cash you spent on creating a
fun and likeable persona was wasteful and time-consuming. The good news is,
boosting your listing engagement in platforms is surprisingly inexpensive and
effective, takes little of your time, and we can help.
E-mail us today (info@engagelisting.com).
#realestate #realestatelisting #marketingforrealtors
#realtor #realestatemarket #floridarealestate
#newyorkrealestate #texasrealestate #californiarealestate
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