INCREASING LISTING ENGAGEMENT IS THE WAY TO GO

 

Many realtors have taken advice and hired marketing specialists whose aim is to raise their client’s social media profile. For the most part, the costly advice does little to actually increase sales, because they focus on the realtor’s persona. POV videos are a favorite of marketers. They seem innocuous and fun, yet I have watched some videos that will probably do more harm to the realtor’s image than good. Not only that, they take time and effort to produce.

 

Other tactics, such as suggesting new places to eat and shops are quite naive, at best. Unless the realtor does have 1 million followers, the post might reach a couple of hundred folks at most and will ultimately be a time-wasting exercise.

 

The real problem is competition. Some statistics claim there are over 2 million realtors in the US at present. That is a lot of people seeking the spotlight. Clients, on the other hand, rely ever less on realtor’s expertise picking property, and go to platforms such as zillow and realtor and present their findings to their realtor or the seller’s realtor. As a result, referrals are becoming a thing of the past.

 

In a nutshell, the best thing a realtor can do is increase the engagement of their listings in zillow and realtor, hoping they will catch the attention of both the buying public and other realtors. Increased engagement is the metric used by these platforms to boost or decrease a property’s position and should not be neglected.

 

Contact https://engagelisting.com for further information. You will be surprised how inexpensive it is, compared to the thousands charged by marketing experts