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  Many realtors have taken advice and hired marketing specialists whose aim is to raise their client’s social media profile. For the most part, the costly advice does little to actually increase sales, because they focus on the realtor’s persona. POV videos are a favorite of marketers. They seem innocuous and fun, yet I have watched some videos that will probably do more harm to the realtor’s image than good. Not only that, they take time and effort to produce.   Other tactics, such as suggesting new places to eat and shops are quite naive, at best. Unless the realtor does have 1 million followers, the post might reach a couple of hundred folks at most and will ultimately be a time-wasting exercise.   The real problem is competition. Some statistics claim there are over 2 million realtors in the US at present. That is a lot of people seeking the spotlight. Clients, on the other hand, rely ever less on realtor’s expertise picking property, and go to platforms such as zillo...

    I know. You hired a very expensive Social Media marketer, who told you a lot of things, backed up by questionable “statistics”, and sold you on the idea of creating a comprehensive social media campaign, including professional headshots, multiple funny POV videos, surveys, podcasts, and other silly ploys, such as posting suggestions of new restaurants and shops, to create engagement with your social media account.   After spending close to US$10,000, you got thousands of likes, new followers, hundreds of LOLs, but there was not a dent on sales. What gives?   The listing is the realtor’s most important asset, ensuring that they make money no matter who sells or buys the property while the contract is on. Engagement with the listing, not with your personal instagram account, will ensure your listing goes towards the top when a zillow search is performed. You see, zillow and other platforms such as realtor, use engagement on their platform, not outside, as...